The community governs verification of profiles. Holders of $TOASTz have the ability to vote for or against the profile verification of a user. The more $TOASTz a wallet holds, the more votes can be made.
Additionally, in order to have your NFT profile verified, you need to have at least 2 social media profiles.
Other key things you can do to improve the likelihood of profile verification:
Active social media presence
Sharing your NFTs on social channels
Participating in the TOAST NFT community
Avoiding hacker-like growth techniques (mass following people, bots, etc)